Following on from last year’s visit to Iceland we're delighted that UKTI have arranged a visit from HM Ambassador Stuart Gill and his team to the region 7 to 10 April. This will include a visit to the market followed by one-to-one business meetings and a visit to a leading processor.
The visit will further establish the importance of the Humber and seafood cluster in general as a destination for Icelandic seafood.
Iceland are fisheries experts and we should never underestimate our relationship with them, there is always room for collaboration for mutual benefit.
The GFMA Board commissioned the review with a focus on how the GFMA should conduct itself towards its membership and the industry and how it should face up to the challenges on issues linked to supply, sustainability, marketing, skills, technology & innovation and consumer perception of seafood.
The review was needed to refocus on how the GFMA maintains its position as the voice of the industry in Grimsby & Humber region, how to re-invent itself to market and promote seafood, work with other stakeholders in securing supplies and enhanced trading relationships. Also, not forgetting the heritage e.g., the unique PGI status for traditionally smoked cod and haddock.
The review was well received by existing members, industry bodies and other external partners. The business plan sets out various initiatives including a re-branding of the GFMA. The new identity, Seafood Grimsby and Humber, (SGH) will become more representative of the wider seafood sector within the Humber region, including North Yorkshire coast.
The GFMA/SGH under its new identity will lead the way in maintaining our region’s competitiveness, identifying funding streams for supporting growth, broadening membership and there is future potential to relocate to The Humber Seafood Institute building at Europarc. The current Board are in full agreement; recognising the need to focus on the bigger picture for the industry as a whole.
The business plan takes into account the important achievements of the GFMA and sets out a vision to take the organisation forwards. GFMA /SGH will have a clear and transparent purpose to help sustain its members’ and the industry cluster in Grimsby and the wider Humber Region. The aim is to put the organisation on a strong foundation so that it can continue to support and engage with industry for the next 100 years!
This business plan articulates the collective view of the industry on the strategy to be adopted by the GFMA for the continued development and growth of the seafood processing cluster.
Of most relevance in the present context are the key challenges highlighted for the organisation. These include:
Financial stability – strengthen and stabilise the organisation’s financial position
People – develop and grow an experienced team that can meet industry’s increasing demand
Focus – provide a package of support that meets members and partners expectations and offers value for money
Communications – improve awareness of the industry and engagement with its stakeholders across the cluster
Projects – annual programme of initiatives to address industry challenges and opportunities with the support of partners and funders.
Corporate Identity - the GFMA will adopt a new corporate identity to be known as “Seafood Grimsby and Humber” which will be recognisable locally, nationally and internationally.
The business plan establishes the actions that will be implemented over course of the next year to match the aspirations of industry and safeguard the future of the industry.
“To champion the Grimsby and the wider Humber seafood processing cluster across the supply chain from mobile fishmongers to corporate giants”.
“To develop and enhance the competitive performance, quality practices and global reputation of a sustainable Grimsby and wider Humber region seafood processing industry”.
Coordination of industry activity across the cluster reducing duplication and ensuring effective engagement to protect the industry/sector and address key challenges.
Accountability and commitment to support the industry to meet its full capability and financial sustainability for both industry and members’ alike.
Collaboration with partners where the benefits to members are clearly defined.
Integrity in providing responsive services to meet industry needs.
Communications as the mouthpiece for the industry, providing clarity, frankness and advocacy.
Within the Humber region SGH will collaborate with:
Grimsby Traditional Smoked Fish Group (GTSF)
Grimsby Fishing Vessel Owners Association (GFVOA)
Grimsby Institute Group (GIG)
Holderness Fisheries Local Action Group (FLAG)
Humber Local Enterprise Partnerships (HLEP)
Greater Lincolnshire Local Enterprise Partnerships (GLLEP)
Associated British Ports – owners of the Ports of Grimsby and Immingham (ABP)
Grimsby Fish Dock Enterprises Ltd
Grimsby Seafood Village
Grimsby Trade Corridor Group / British Icelandic Chamber of Commerce
The BICC is planning anumber of events in 2014 including the golf day at Forrest Pines on 24 June.
Other events will depend on sponsorship and include a regional seminar focusing on Nordic trade.
Additionally there will be events at the Icelandic Fisheries Exhibition in June.
Recently the FMA CEO accepted an invitation to give a presentation to 70 delegates from various Lincolnshire WI’s. They wanted to know about seafood sustainability and the industry in general. The WI should not be overlooked, they are a powerful lobby and more importantly consumers. The presentation was well received with good questions. They now understand fish availability, what the industry is doing to prevent overfishing and the value of the industry to the economy.
If all of those 70 delegates go back to their family and friends with a simple message that fish is not under threat , you can buy with confidence, it was well worth attending.
Grants are available but the amounts and the criteria are forever changing.
Despite the economic doom and gloom there is still grant money available from the European Fisheries Fund (EFF) and other sources.
For Professional advice please contact:
Simon Dwyer or Liz Baghurst of Seafox Management Consultants Ltd.
Simon Dwyer 07866 508 194 / Liz Baghurst 07817 471 525